1. Replace powder with liquid foundation

With age, skin becomes drier because the overall metabolism of the body slows down, including in skin cells. To avoid emphasizing already dry skin, start using liquid foundation. Otherwise, you risk the powder highlighting fine wrinkles you didn`t even know about until now.

2. Determine which lipstick shade suits you best

With age, not only does the skin age, but lips also change: contours fade, they`re no longer like at 20, and they become paler. The right lipstick shade not only highlights the lips but also visually hides bags under the eyes and fine wrinkles.
Yes, yes, don`t be surprised, `your` lipstick shade will accentuate and divert attention from minor flaws.

3. Apply blush where it appears naturally

Some ladies apply blush to the largest part of the cheeks, hoping the face will seem narrower. But in reality, dark, dirty spots appear on the cheeks, which don`t adorn a woman at all.

With a light brush stroke, apply blush where it appears naturally. Don`t overdo it. Don`t exaggerate with blush, otherwise you risk turning into a doll.

4. Stop lining the lower eyelid

A clear black line on the lower eyelid – it should stay in the past. About 20 years ago. Now this maneuver will make eyes smaller, and the gaze tired and dull. A pronounced contour line on the lower eyelid will make you look older, not beautify you.

If you want to highlight the lower lash line, use soft shadows and don`t forget to blend them.

5. Don`t exceed lip contour boundaries

As we said, with age, natural lip contours lose their brightness. When applying lipstick, try not to exceed the lip contours, otherwise it will look ridiculous, even vulgar.

6. Don`t overdo concealer under the eyes

With age, skin under the eyes becomes thinner and darker. No wonder women start using more concealer there. But there are pitfalls. Many concealers tend to accumulate in small skin wrinkles, no matter how you apply them in the morning. Choose one with maximum coverage but doesn`t look like a smear.

7. Avoid glitter

Glitter has a stunning tendency to fall off and migrate to other face parts, where it perfectly accumulates in all wrinkles. To avoid becoming a New Year`s tree, use shimmering shadows only in the eye corners. And only a minimal amount.

8. Don`t forget about eyebrows

If you`ve noticed with age that your eyebrows are becoming sparser and lighter, then eyebrow makeup is definitely necessary for you. Most likely, by 40, you`ve found your ideal shape, so all that`s needed is to color them with shadows, wax, or pencil.

9. Find `your` eyebrow pencil color

When buying an eyebrow pencil, don`t grab the first one. Choose the pencil tone based on hair color. Avoid reddish tones unless you`re a redhead.

10. Use fine-grained highlighting powder

If you use highlighter to illuminate the bridge of the nose, the cupid`s bow above the upper lip, and cheeks, choose fine-grained powder. Large-sized glitters look cheap and vulgar.

11. Use primer

Possibly, reaching 40, you have not only wrinkles but also perhaps acne scars and other skin irregularities. For flawless foundation, use primer. It not only smooths the skin surface but also extends the foundation`s life.

12. Remember everything in moderation

Don`t overdo cosmetics. If you look in the mirror and don`t recognize yourself, and your friends don`t recognize you, then you`ve overdone it. Emphasize your advantages and hide flaws - that`s the goal of makeup.